Dr. Doan Winkel / Rethinking Inc.
Teachers are overwhelmed by AI.
I fix that.
I help teachers and educational leaders turn AI from a source of panic into a practical teaching tool. Customized hands-on training. Step-by-step systems. No jargon, no hype, no fluff.
How I Help
Three pillars of support, designed to take your institution from overwhelmed to operational.
AI Training & Integration
Hands-on training sessions, keynote speaking, and workshops that turn AI from a buzzword into a practical teaching assistant.
Curriculum & Course Development
Design and development of entrepreneurship programs and mastery-based learning systems used by 300+ institutions.
Strategic Consulting & Speaking
Instructional design consulting that partners with your institution to integrate learning science and AI across programs.
See Me in Action
My TEDx talk on rethinking how we teach.
What I Hear From Teachers
If any of this sounds familiar, you’re in the right place.
“My students are using ChatGPT for everything and I have no idea how to grade their work anymore.”
“I know I need to redesign my assignments. I don't know where to start.”
“Every week there's a new AI tool. I'm always three months behind my own students.”
“I keep banning AI in my syllabus. Students keep using it anyway.”
“I spent an hour writing a prompt and it gave me garbage. What am I doing wrong?”
“Half my colleagues are all-in on AI. The other half won't talk about it. Nobody is helping me figure out what to actually do in my classroom.”
“I read the articles, watch the webinars, bookmark the tools. I still haven't changed a single thing in my course.”
“I want to use AI to prep faster. I don't trust the output enough to put it in front of students.”
“My students can tell when I'm using AI badly. I want to use it well. I have no idea how.”
“I'm exhausted. I can't keep pace with my own students.”
“I'm scared to ban AI. I'm scared to allow it. I don't know what the right move is.”
“Every time I try to integrate AI into a lesson, it takes twice as long to prep and the class falls flat.”
Common Questions
Who is Dr. Doan Winkel?
Dr. Doan Winkel is an Associate Professor of Entrepreneurship at John Carroll University and the founder of Rethinking Inc. He helps teachers and institutions use AI in the classroom without the hype. He founded the Experiential Entrepreneurship Curriculum, used at more than 300 institutions, and writes the How to Teach With AI newsletter for over 20,000 educators.
What does Rethinking Inc. do?
Rethinking Inc. offers three things: hands-on AI training for faculty and leaders, curriculum and course development, and strategic consulting and instructional design. Every engagement is built to give teachers specific tools and step-by-step systems they can use the next day.
How can teachers start using AI without feeling overwhelmed?
Start with one assignment, not your whole course. Pick a single task you already grade, add a clear AI boundary, and watch what changes. The products on this site each do exactly that: one small, copy-paste system you can run in your next class.
What makes Doan's approach different from other AI-in-education experts?
No inspiration without instruction. Most AI talks leave you motivated but empty-handed. Doan hands you the specific tools, the step-by-step, and the copy-paste prompts, so you walk out able to do the thing, not just think about it.
Does Doan Winkel speak at conferences and run workshops?
Yes. He delivers keynotes of 45 to 60 minutes, half-day workshops, and full-day intensives on AI in education, the future of teaching, mastery-based learning, and entrepreneurship. He is a TEDx speaker and has presented at USASBE, NACCE, and institutions across the US and abroad.
How do I work with Doan or book him?
Use the contact page to tell him about your institution's challenges and what you want to accomplish. He responds within 48 hours. You can also subscribe to the How to Teach With AI newsletter to see how he thinks before you reach out.
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