Tag Archives: experiment

My Mess Got In The Way

Service Bell with Check in  Sign at Hotel Desk

Checking In

This experiment this semester is a mess. Sometimes it’s a glorious mess. Sometimes it’s a nasty mess. For each student it is different, depending for the most part on how they engage with me and the experience.

I offered 30 minute calls over the past few weeks to each student, to touch base about where they are, what problem they’re solving, who they’re solving it for, and what solution they are thinking of developing. Many students took me up on that offer. Many did not. Those who did let me know they got a ton of direction and motivation out of it, because they had a much clearer direction and purpose and more belief and confidence that they could do this. Learning lesson: next semester I’ll force a 30 minute meeting with each student very early in the semester. I waited too long this semester to do this. I didn’t push them enough.

Many students are cranking away on their “businesses”. Some have something to sell already. Nothing that’s going to change the world. Some have jewelry. Some have a minor product. But it’s something! Some have a website where they are gathering emails or other information about potential customers’ intent to engage (purchase, share, etc). Again, nothing too significant, but it’s something they have put into the world having done a little bit of research. Many students have seemingly checked out. They still show up to class (a victory in and of itself since it is totally voluntary). But they don’t engage, in class or outside class. I think some of them are working on their business idea. I’m sure some are  not. This is one of my eternal battles with my approach and this class – how intrusive do I get into their experience?

“No Dad, What About You?”

I’ve been validating. I previously validated my assumption that professionals would give 15 minutes of their time once a week to talk to students interested in their line of work, and that students would want to spend 15 minutes talking to a professional about a job they’re interested in. I have been working on validating my assumption that students will be willing to pay for this connection. I have talked to 50 random students across ISU’s campus – some at the student center, some on the quad, some in random buildings. Some looked young, some looked older. Some looked like athletes, some looked like nerds. Some were white, some were black. Etcetera – I got a somewhat random cross-section of our student population. I asked them three questions:

  1. If they knew what job they wanted to do after college, would they have questions they want to ask someone who currently does that job?
  2. If they could spend 15 minutes on the phone or Skype asking someone who currently does that job those questions, would they pay $5?
  3. If they wouldn’t pay $5, would they pay $2?

Out of the 50 students I asked, 46 said they knew what they wanted to do after college. Of those 46, 100% said if the opportunity presented itself, they would develop questions to ask someone. Of those 46, 12 (26%) said they would pay $5 – most had some qualifier on their answer like “if they were really qualified” or “if they had a lot of experience”. For the 34 who said they wouldn’t pay $5, 20 (58%) said they would pay $2, but most again had some sort of qualifier.

What this leads me to believe is that students will be a little leery of this – not necessarily trusting that if they’re paying, the person on the other end of the phone/camera is qualified and should be trusted. This makes sense. So part of what I need to do is be able to somehow legitimize the professional. Maybe include a short bio, or a link to a LinkedIn page.

I wanted to have set up a preorder landing page to run this experiment by now. With a vacation to Disneyworld, TEDxNormal and a Legacy Out Loud launch event in New York City in the works, I just haven’t gotten to it yet. That’s the next step – getting a landing page to test it out.

Where Do We Go From Here?

Missing In Action

Missing In Action

It’s been a whirlwind few weeks while I’ve been missing in action. TEDxNormal is quickly coming up, which I have been organizing for many months. My new venture, Legacy Out Loud, is partnering to produce the after-party for Women’s Entrepreneurship Day on November 19th in New York City, so I’ve been hustling to make that happen with zero budget. Yup, a super high-end party in Manhattan with no budget. Talk about taking a risk!!!!!!! I was honored to give a keynote speech at the annual conference of the National Association for Community College Entrepreneurship and also a workshop about my approach to this class. And, most importantly, I received the prestigious ATHENA Leadership Award for my contributions to inspiring and encouraging the empowerment of female leaders. Oh yeah, and teaching, and family, and eating and sleeping, and . . . .

Back to School

Class is plugging along. The students wrapped up the Online Venture Challenge (OVC). It was a pretty disappointing exercise, to be honest. I consider it a small success and a large failure on my part. I realize I did not present enough setup structure for the students and enough encouragement. Of course, my point with this class is to introduce them to an opportunity and let them decide what to do with it. In this case, though, I fear they may not have understood the opportunity. A few teams made a profit, but only around the $100 range. A few had a few customers (8 or 10). Nothing mind-blowing, nothing impressive. They underwhelmed me, both with their effort and their performance. My lesson learned is to create more excitement at the beginning of the month, and to create more pain if they don’t engage.

Here’s where my philosophy gets tested – do I let the failure be theirs, do I share in the failure, do I take ownership of the failure?

Tomorrow we will debrief the OVC and I’ll see what they have to say about the experience and hopefully that gives me some fodder to adjust the experience for next semester.

On Deck

On Deck

Now we turn 100% to the individual project – starting a business. I have scheduled 30 minute phone calls with each student to check in with where they are, what they need, etc. I have encouraged them to provide me the following details so I can get them encouragement and feedback:

  1. The problem they are attempting to solve.
  2. The customer who experiences the most pain with that problem.
  3. The solution they are proposing to build.
  4. Their routine. I want to know how they will stay productive, and have encouraged them to have a routine. I presented them with the concept of a Lean Sprint as one model, but condensed into 5 days – one stage per day. I really don’t care what their routine is, but I tell them they better have one so they stay on task and don’t let themselves slack.

I have received nothing from any of them. I know a few of them are working on ideas, a few are actually at the point of messing around with prototypes in preparation of our big student startup competition here at ISU in a few weeks. But I don’t hear from them.

Next conversation is about experiments. I will again explain them in the context of Diana Kander’s tools – determining and documenting the goal, the hypothesis, the subject, the logistics, the currency, and the success and failure criteria. I hope they jump in the pool instead of sitting on the sidelines or just dipping their big toe in!

My Work

I am already getting excited about next semester. I have ideas of how to better incorporate the Online Venture Challenge – I will make it a competition with students from other schools using the tool, I will model for them the behavior I’m looking for, and I will do a much better job of setting up better structure to get them some forward inertia. I also learned about rejection therapy, and am giddy to include that next semester so my students (and I) get better at accepting rejection. Rejection Therapy

I think I will also incorporate some sort of rhythm to the individual project portion of the class. Like the Lean Sprint idea. I’ll have to figure out how to balance doing that with letting the students have their own experience.

With my business, I am off and running. I have validated my assumption that professionals would give 15 minutes of their time once a week to talk to students interested in their line of work. I called 40 professionals in my network (a broad variety of industries and tenures), and 37 of them said they would donate 15 minutes per week. I then set up a basic landing page with this very simple request: “Many college students are interested in learning more about your job, your employer, your industry. Provide your email address if you would be willing to spend 15 minutes per week answering these students’ questions.” Of those 40 professionals I talked to, 34 provided email addresses. Hypothesis validated (30 of 40 professionals would donate 15 minutes per week to talk to college students interested in learning more about their job)!

I also validated my assumption that students would want to spend 15 minutes talking to a professional about a job they’re interested in. I talked to 40 ISU students – 10 junior business students, 10 senior business students, 10 freshman, and 10 sophomores, 20 male 20 female. Of these, 35 said they would (the 5 who didn’t were freshman, which didn’t surprise me). I think the seniors and some juniors were actually drooling when I was talking to them 🙂 I then set up a basic landing page with this very simple request: “Provide your email address if you would be willing to spend 15 minutes asking work-related questions to a professional who has a job you’re interested in pursuing.” Of those 40 students I talked to, 38 provided their email address. Perhaps the freshman thought about it a little bit after we talked and changed their mind!

So, next steps are to validate the revenue model. My assumption is that students will be willing to pay for this connection. I can’t imagine professionals would pay for it. So, I will talk to more students and set up a preorder landing page to run this experiment. I will talk to and drive 50 students to the landing page and success is if 25% preorder. If 12 students preorder, I will set up a very basic Carbon site to begin gathering student and professional info and make matches. I will also have to likely hunt down professionals to match up with students as they sign up. If this has any legs, it can be an on-ramp for one of my student’s businesses (NuGrad), and another of my businesses (internrocket).