This experiment this semester is a mess. Sometimes it’s a glorious mess. Sometimes it’s a nasty mess. For each student it is different, depending for the most part on how they engage with me and the experience.
I offered 30 minute calls over the past few weeks to each student, to touch base about where they are, what problem they’re solving, who they’re solving it for, and what solution they are thinking of developing. Many students took me up on that offer. Many did not. Those who did let me know they got a ton of direction and motivation out of it, because they had a much clearer direction and purpose and more belief and confidence that they could do this. Learning lesson: next semester I’ll force a 30 minute meeting with each student very early in the semester. I waited too long this semester to do this. I didn’t push them enough.
Many students are cranking away on their “businesses”. Some have something to sell already. Nothing that’s going to change the world. Some have jewelry. Some have a minor product. But it’s something! Some have a website where they are gathering emails or other information about potential customers’ intent to engage (purchase, share, etc). Again, nothing too significant, but it’s something they have put into the world having done a little bit of research. Many students have seemingly checked out. They still show up to class (a victory in and of itself since it is totally voluntary). But they don’t engage, in class or outside class. I think some of them are working on their business idea. I’m sure some are not. This is one of my eternal battles with my approach and this class – how intrusive do I get into their experience?
“No Dad, What About You?”
I’ve been validating. I previously validated my assumption that professionals would give 15 minutes of their time once a week to talk to students interested in their line of work, and that students would want to spend 15 minutes talking to a professional about a job they’re interested in. I have been working on validating my assumption that students will be willing to pay for this connection. I have talked to 50 random students across ISU’s campus – some at the student center, some on the quad, some in random buildings. Some looked young, some looked older. Some looked like athletes, some looked like nerds. Some were white, some were black. Etcetera – I got a somewhat random cross-section of our student population. I asked them three questions:
- If they knew what job they wanted to do after college, would they have questions they want to ask someone who currently does that job?
- If they could spend 15 minutes on the phone or Skype asking someone who currently does that job those questions, would they pay $5?
- If they wouldn’t pay $5, would they pay $2?
Out of the 50 students I asked, 46 said they knew what they wanted to do after college. Of those 46, 100% said if the opportunity presented itself, they would develop questions to ask someone. Of those 46, 12 (26%) said they would pay $5 – most had some qualifier on their answer like “if they were really qualified” or “if they had a lot of experience”. For the 34 who said they wouldn’t pay $5, 20 (58%) said they would pay $2, but most again had some sort of qualifier.
What this leads me to believe is that students will be a little leery of this – not necessarily trusting that if they’re paying, the person on the other end of the phone/camera is qualified and should be trusted. This makes sense. So part of what I need to do is be able to somehow legitimize the professional. Maybe include a short bio, or a link to a LinkedIn page.
I wanted to have set up a preorder landing page to run this experiment by now. With a vacation to Disneyworld, TEDxNormal and a Legacy Out Loud launch event in New York City in the works, I just haven’t gotten to it yet. That’s the next step – getting a landing page to test it out.